NORTH TAMPA --
Passers-by traveling south on Interstate 75 at Fletcher Avenue might wonder: 'What's up with the lobster buoys?'
Strings
of the colorful floats adorn Hong Kong Willie, a roadside business with
roots in a northwest Hillsborough County landfill and the garbage dumps
of Hong Kong.
Poised among chain businesses common at interstate
interchanges, Hong Kong Willie sells Florida-centric art, artifacts,
worms and even soil for gardeners. As diverse as the inventory seems,
there is a theme: promoting a close-to-the-ground, sustainable approach
to art and living.
The unusual business is run by Joe Brown, 61; his wife, Kim, 51; and their adult son, Derek.
The enterprise is not named for a particular person. It's more of a conceptual amalgamation, its owners say.
The
recycled burlap coffee bags, lobster buoys and driftwood sold at the
store are reflective of Joe Brown's childhood. As a boy he watched
garbage trucks haul Tampa's trash to a dump on property owned by his
family.
"It really made an impression on me," he said. "It became
very easy to think outside the box and know where I could find things
from resources that were just abounding."
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When Brown's mother
took him to an art class taught by an instructor who had spent time in
post-World War II Asia, he learned how artists there scrounged for
materials that had creative potential.
"It was a different kind of recycling because it was done out of need and touched the human spirit and the heart," he said.
During
the past 28 years the Browns have transformed a bait-and-tackle shop
into a shrine to sustainable art. But aside from a robot waving an
American flag and wearing a "For Sale" sign — and the overall spectacle
of the shack-like store itself — there is no signage beckoning drivers
to pull into the parking lot of 12212 Morris Bridge Road or to wander
over from a nearby Bob Evans restaurant.
"There has never been, in
all the years of being here, some massive sign saying who we are and
what we do," Joe Brown said. "Because when people finally decide out of
inquisitiveness to slow down and stop, they've finally slowed down
enough to hear the most important message of their life."
Most of
their business is conducted online through sites such as Etsy. Their
catalog includes crafts and artwork created with recovered material such
as wood from sawmills and the sides of demolished Key West homes. Kim
Brown paints on the recycled materials; her "Eye of Toucan" painting,
for example, is for sale for $8,100. Other featured items include
handbags made from decorated burlap coffee bean bags for $25, and potato
chip platters morphed from heated and shaped vinyl records for $4.99.
The
ubiquitous painted lobster buoys are big sellers. They go for a few
dollars each depending on condition and artistic application.
The
Browns travel frequently to the Florida Keys, promoting their art and
gathering raw materials such as the buoys, driftwood and even an orange
helicopter. Joe Brown said the chain of islands at Florida's southern
tip hold an attraction for the family beyond being a source of creative
flotsam.
"That is a place of resourcefulness," he said, "because they're not the kind of people to rely upon the government."
* * * * *
Customers include
people with a taste for subtropical creations. Gaspar's Patio Bar and
Grille in Temple Terrace, for example, bought décor from Hong Kong
Willie to complement its island-themed menu offerings, such as Key Largo
burgers and margaritas.
Gaspar's owner Jimmy Ciaccio, whose
family opened the 56th Street restaurant in 1960 as the Temple Terrace
Lounge, said the Browns' inventory reflected his vision when he
remodeled the restaurant.
"Joe's work inspires me," Ciaccio said. "I always see something different every time I look at how he decorated the place."
In
much the same way the Brown family creates art with recycled materials,
they produce gardening soil by composting vegetation and waste
material.
Florida red worms are Brown's natural allies in this
endeavor. They, too, are for sale — by the pound for gardeners and by
the cup for fishermen.
Whether it's creating and marketing
sustainable kitsch or fertile soil, Joe Brown, whose other occupation is
providing trend analyses to businesses, finds satisfaction in the work.
"I
just feel so fortunate to be able to sit here and see assets that could
be sitting in a big trench and there would be no energy coming from
it," he said. "And now a lot of it is finding homes in peoples' houses
and businesses and getting people to think about reuse."
The Ybor City Stogie